Michael J. Gallegos

MichaelGallegos.com

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 My resume

What I Do:

Inspire and motivate creative by leading by example and believing in the creative process.

Produce content that evokes an emotional response and influences a decision.

Create work that makes an impact, goes beyond the ordinary and leaves lasting impressions.

Organize tactics, concepts and messaging together to hit a target and generate a response.

Build on ideas and branding concepts that combined with video, digital, print, social and other mediums will effectively bring action.

Understand and explore new ways to successfully reach consumers through the emergence of non-traditional marketing and promotion.

Where I've been:

Starz Entertainment

Effectively lead internal creative team challenged with the marketing and on-air promotion for the Starz Original series, channel branding efforts, image work, programming events, movie promotion and more for 17 linear channels and brands as well as the non-linear platforms within the Starz and Encore entertainment portfolios. Strategically, creatively and tactically meet the marketing and brand awareness objectives for these services within the organization. Develop on-target messaging, provide conceptual brainpower and guide a team of award winning Producers, Writers, Designers, Editors, Print Designers and Production Assistants for any task from concept to completion. Vast experience with outside agencies and vendors for any creative needed from concept to completion. Proficient with award winning on-air promo campaigns, long form interstitial content, celebrity host events, live action production, interviews, key/gallery, sizzle reels, PR or Affiliate initiatives and any other creative needs. 

Actively collaborate with Sales, International Distribution, Post, Design, Audio and more. 

also been here:

City & County of Denver

I am the brand builder, creative leader and marketing strategist who utilizes my passion for advertising and content creation to inform, inspire and engage residents of the products, services, programs and efforts that the city of Denver provides to all.  Through effective leadership and vision, I strive to make positive change and effective outcomes. 

 

9NEWS Denver

Created engaging advertising solutions for station clientele and utilized the powerful 9NEWS branded platforms to showcase creative content with a focus on generating results for our advertisers.  

 

Altitude Sports & Entertainment

Recruited to strategically direct the On-Air launch and provide all creative/branding efforts for 10 state regional sports network from concept to inception. Responsible for leading the creative/on-air marketing team for establishing the look, tone and feel of the network. Integrated, managed and maintained brand consistency across various mediums, including radio, print, outdoor and On-Air. Produced live shows and created network show packages. Directed marketing tactics for sales, affiliate and Exec team as required. 

 

Fox Sports Net (FSN)

Recruited as on-air Writer/Producer for creative team and was tasked with launching FSN across the U.S. Participated on a variety of on-air and marketing projects ranging from producing topical show/series promos, Fox Sports News, Team V. Team, Network ID packages, network promos and other projects as needed or required.

 

UPN 20 KTVD Denver

In charge of all marketing and On-Air promotional components for Denver’s former UPN affiliate ranging from station’s image, contests, tune-ins, branding, ID’s and radio promotion in Denver DMA. Launched UPN network in Denver and managed a team of Producer/Editors, including on-air promotion and marketing staff.

 

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